Monday, July 2, 2012

My Starbucks (Mis)adventure

Last Saturday, I had a rather unsatisfying experience when I went to get my Starbucks fix. Now, I have been a customer of the coffee company for many years, dating back to late-night review sessions when I went to college in Manila, so I know first-hand the kind of good service they provide to customers.  Normally, I would forego a little lapse in courtesy, maybe the server was just having a bad day or they're just exhausted from the day's work. Needless to say, I was more than upset that night but I did not resort to anything until the next day.  Starbucks is pricey, so the coffee should come with a little respect, and maybe a grateful smile for the patronizing customer.  It was almost a moment of epiphany that happened on Sunday morning.  I woke up earlier than usual and remembered the disheartening incident. I decided right then to write the company so I got up and eagerly went on my computer searching for the right way to contact them.  The words came as if they were being fed to me and I wrote with much enthusiasm.  I realized I was not angry, I just wanted to let the proper people know about my experience.  What follows is the exact email I sent to them and their consequent reply about 30 hours later.

Myself:
"I would like to call your attention to the unfriendly staff of the only Starbucks store in my city.  It was a very warm summer night last night, June 30, and I decided to cool myself with a frappucino.  I got there around 9:30, well before the closing time of 11 PM. When I entered the store, I was not greeted with the usual welcome, hi, or hello I was accustomed to receiving as soon as stepping inside.  The place was empty, and I mean no customers were inside except for one guy working on his laptop in the patio outside.  Behind the counter were three staff, two males and one female. Seeing no line, I immediately walk up to the counter. About a few seconds passed before I got one of the males' attention but he only looked at me and proceeded to walk to the side door, presumably to go to the stockroom or bathroom. The three staff looked like they were preoccupied with whatever they were discussing when I walked.  I can only assume it was not a good thing as evidenced by their sour mood.  The other male finally asked me what I would like but he said this from where he was standing. He went to the register then asked what size, he punched in the order then went back to what he was doing. (WTF)  The female staff took over and finished the transaction. The female was cold and businesslike in her tone, but she got the job done. I was taken aback by the rudeness and unprofessionalism of these three people in what seemed like a very slow night. I went to sit down to wait for my grande green tea frappucino.  The male staff who initially took my order made my drink and put it on the claim table without letting me know that it was ready.  So it was sitting there for around a few minutes before I got it.  I stayed there for a few more minutes then left, with still no 'good bye', 'thank you', or 'have a good night'. Has Starbucks changed its approach with customers? I was so shocked with the unfriendly treatment I was given.  I thought Starbucks employed happy, outgoing, and perky individuals that have a passion for helping people but such wasn't the kind of employees I encountered last night.  They looked so unhappy.  I didn't get a single smile from them.  What was that all about?! Please tell me if this is the way your company is treating your customers now. I am still shaken by my experience. It was such horrible, horrible customer service. I will be warning my family and friends to avoid going to that location to save them from any misanthropy. "

Starbucks Customer Service: 
"Hello (name),
 I'm very sorry about the experience you had in our Baseline store.  It is our mission to create inspired moments in each customer's day, and we definitely didn't live up to this expectation during your visit.  To make sure this doesn't happen again, I will be sharing your experience with the store's management team.
I would like to invite you back for a better experience by sending you some coupons.  I know this is not why you wrote us, but I recognize how frustrating this is.  The coupons are good for any beverage, any size, anytime.  Thanks for giving us the opportunity to fix something that went wrong.
Sincerely,
Nick S
Customer Service "

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